Lochan Surana

Lochan Surana is a Practice Director at Everest Group, where she leads the marketing and interactive experience (IX) services research practice. Based in the Gurgaon office, she spearheads market discussions and collaborations with IT service providers, design agencies, advertising firms, and other stakeholders in the marketing and experience ecosystem.

Her role focuses on analyzing market trends and innovations that shape the industry landscape. Lochan has been instrumental in supporting clients with their go-to-market strategies, brand positioning, product positioning, and sales enablement. A passionate advocate for sustainability, she also works to integrate circular economy principles and cost optimization strategies into her initiatives.

An experienced storyteller, Lochan believes that storytelling is key to helping companies forge deeper connections with customers, differentiate themselves from competitors, and foster brand loyalty.

Before joining Everest Group, Lochan served as an Assistant Manager in Cushman & Wakefield’s Data Centre & Cloud Advisory Team. She holds a master’s degree in business administration from IILM Institute for Higher Management in India and a bachelor of science in physics from Kirorimal College, Delhi University. She also furthered her education with courses in applied business analytics at ISB Hyderabad and digital marketing at Fanshawe College in Canada.