As businesses adapt to an increasingly complex data ecosystem, Customer Data Platforms (CDPs) continue to expand beyond simple data aggregation. Stricter data privacy regulations, third-party cookies’ decline, and the growing demand for personalized customer experiences are driving enterprises to adopt CDPs as a core component of their MarTech stack. These platforms have evolved from basic data management tools to intelligent, AI-driven ecosystems that facilitate customer engagement, campaign orchestration, and real-time decision-making.
Several trends are reshaping the CDP market. Composable architectures are gaining traction, enabling organizations to build flexible, modular data environments. AI-powered analytics and automation are enhancing customer insights and driving hyper-personalized engagement. Additionally, improved security and compliance capabilities are helping organizations align with evolving data privacy laws. Industry-specific CDPs are also emerging tailored to retail, healthcare, and financial services sectors, addressing unique data challenges and regulatory requirements.
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Customer Data Platform (CDP) Products PEAK Matrix® Assessment 2025
In this report, we assess 25 CDP technology providers featured on the CDP Products PEAK Matrix® Assessment 2025. It assesses vendors based on their technology capabilities, market adoption, and value proposition. Each profile provides a comprehensive overview of providers’ key strengths and limitations and includes enterprise sourcing considerations. The report enables buyers to select the right-fit technology provider for their needs and empowers technology providers to benchmark themselves against their competition.
Scope
- All industries and geographies
- This assessment is based on Everest Group’s annual RFI process for the calendar year 2025 interactions with leading technology providers, client reference checks, and an ongoing analysis of the CDP market
Contents
In this report, we:
- Examine 25 CDP providers’ capabilities and offerings
- Position providers on Everest Group’s PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants
- Compare providers’ key strengths and limitations
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Customer Data Platform (CDP) Products PEAK Matrix® Assessment 2023
In this report, we assess 26 technology providers featured on the Customer Data Platform (CDP) Products PEAK Matrix® Assessment 2023. Each provider profile provides a comprehensive overview its key strengths and limitations and includes enterprise sourcing considerations. The research will help buyers select the right-fit technology provider for their needs, while technology providers will be able to benchmark themselves against the competition.
Scope
- All industries and geographies
- The assessment is based on Everest Group’s annual RFI process for the calendar year 2023, interactions with leading technology providers, client reference checks, and an ongoing analysis of the CDP market
Contents
In this report, we:
- Examine 26 CDP providers’ capabilities and offerings
- Position the providers on Everest Group’s PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants
- List providers’ key strengths and limitations
READ ON
What is the PEAK Matrix®?
The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.
