Lucy Birch

Lucy Birch serves as the Chief Marketing Officer for Everest Group. She is responsible for developing and implementing the marketing strategy to continue to grow value and drive new business in all markets where Everest Group operates. She has over 20 years’ experience leading global teams through complex transformations, as well as delivering against bold visions and ambitious targets.

Before Everest Group, Lucy held several prestigious UK, EMEA and Global marketing leadership positions. She served as CMO for Verian (formerly Kantar Public) for two years, leading the global rebrand, as well as setting up the new marketing function and MarTech infrastructure for the recently divested business.

Prior to this, Lucy was the global strategic marketing leader at PwC, responsible for the Big Four firm’s marketing and brand campaign to launch its new global strategy and environmental, social, and governance (ESG) proposition around the world. She has also held the role of marketing and brand director for PwC in the UK, transforming and building a high-performing marketing and brand function. Earlier in her career, Birch worked for KPMG in the UK and Europe as a senior Marketing and Communications leader.

Lucy holds a bachelor’s degree in English literature from Cambridge University.