How Organizations Build Differentiated Employer Brand Perception

Maintaining a positive brand image is vital to attract and retain high-quality talent. In an era where specialized functional and behavioral skills are more essential than ever, attracting and retaining exceptional talent has become paramount for organizations. Talent is the key differentiating factor, and Global Business Services (GBS) and tech employers need a multipronged approach to build, maintain, and strengthen their employer brand perception in local markets..

Recognizing this need, we analyzed the success stories of the top GBS and tech employers identified in the third edition of our research, Top GBS Employers™ 2024 and Top Employers for Tech Talent™ 2024. This report presents a series of case studies showcasing these employers’ accomplishments. Leading global GBS and tech employers can leverage these insights and Everest Group’s talent performance framework to optimize their talent management strategies and build future-proof talent models..